I personally believe relating to your audience is the best way to connect and engage online. It also doesn’t hurt to be humorous and even poke fun at yourself. In fact, it’s encouraged.

After all, social media is an escape for a lot of people. They’re unwinding from their 8-to-5, and they’re looking to be entertained. Whether you’re trying to showcase a service, walkthrough product features, or educate on a specific topic, video content should be entertaining and relatable.